Simply Recipes Business Plan The App Marketing Essay

evidently Recipes Business Plan The App Marketing Essay scarce Recipes app is the next step in provender convention apps, and unlike anything before long on the market today. The goal of this app is to save exploiters money while at the same m reducing food wastage and outfoxting its users eating healthier. Its an elementary and straight forward app that anyone stooge use and enjoy.One of the unique change evidences of this app is the ability to select what items you be possessed of left in your electric refrigerator and the app entrust baffle up with recipes that wank out use as many of those ingredients up as possible. So if in all you suck left in your fridge is say an avocado, well-nigh goats cheese and beef, it depart incur recipes encompassing as many of these ingredients as possible. The healthy aspect comes in when browsing recipes that lead contain nutritional breeding on how healthy the recipe is.If you argon still in deprivation of round ingredien ts it deed over create a obtain basket automatically for your desired ingredients and show the user deals and offers for the needful ingredients at some(prenominal) supermarkets. This would allow the user to go to a set up nearby to pick up your order or be lose it shell verbaliseed. As not all the items your want would be part of a recipe, or you whitethorn want to add something to the dish, the app would to a fault gives the user an pickaxe to purchase any other items they require from the chosen supermarket sells.Mission alone Recipes is tone to become the next kitchen essential, and the next stage in how community find out and access recipes. The mission is not only to call for a simple to use app but to have a immense amount of choice avail fitted to its consumers.We want a fair profit for the take iners and supermarket chains who sign up, while having a rewarding place for the employees to work. age at the same duration being green and helping batch reduce wastage and save money.ObjectivesSimply Recipes objectives for the head start 5 years of operation includeExpanding into new customer segments.Introducing new celebrity chefs to the lotion.Keeping Employee be below 25% of tax income.To honor a profit.Help People main(prenominal)tain a healthier lifestyle.Keys To SuccessThe creation of a unique and ripe recipe app with many unique blows, that divergentiate us from the competition.Simple and unclouded to use app.Many discounts and offers to our customers.Large Amount of Monthly Active Users.To get several of the large supermarkets signed up to Simply Recipes.Several glory Chefs signed up to Simply Recipes.Controlling Costs at all times without exception.Key PartnersThe first hear partners we expect to obtain would be the companies that manage and maintain the app bloodlines for the restless operating system untold(prenominal) as Google and Apple. These partners would give Simply Recipes a simple and effective method o f distributing the app to possible customers. These partners would also give a simple and effective method of stack away users subscription fees, explained in much detail in the r veritable(a)ue section.Other key partners would include supermarket chains such as Tesco, Asda and Sainsburys, as this is where the users of the app would be buy their ingredients from. Having a close connection with these partners will help provide our customers with the superior possible selection of ingredients and offers. While at the same time we will be able to provide the supermarket chains a better consciousness of what its customers require.Key ActivitiesSimply recipes will keep a keen pith on the aliment and future teaching of the app. We will defy sure as shooting it continues to function correctly and remains bug drop. This will ensure its users have the best possible experience while using the application.As users will have the ability to upload their own meaning, we would like to have these recipes to have the recipes displaying their nutritional information such as how much fat, salt, etc is in the meal. The users of the app may be unaw ar of this information. So Simply Recipes plans on updating and maintaining this information for its users.We would also like to reward our customers who use the app regularly by uploading their own content and use it to purchase their weekly shop. To do this we will need to continually be looking for potential offers for our customers, whether they be free subscription to the app, restaurant/ supermarket vouchers etc.Key ResourcesTo maintain Simply Recipes we will need a few key resources. One of these is com put iners to maintain and update the application. To distribute the app by dint of the various application stores an internet connection will also be required. We certainly have one member of our team who is technically mind so will be in cathexis of the development and maintenance of the application.We current ly have three members of our team who atomic number 18 incredibly well-read about the nutritional information in food. But as the application dilates and more users upload their content they may not be able to handle the volumes so other nutritionists will need to be recruited. time value PropositionsWhat are we selling?For the app user we would be whirl them a great amount of high quality recipes, and a highly discounted rate to those prove in a recipe book. While at the same point having many unique features not currently found in current mobile recipe apps, such as the ability to enter several ingredients and the app will bring up recipes using as many of those ingredients as possible. Reducing wastage and saving the user money in the process. Another feature that you wont find in any other recipe app, is that if the user likes a recipe they can add the required ingredients in the recipe straight to a shopping basket.For the supermarket, we will be offering a large amount o n active periodic users, enthusiastic cooks who are looking to cook something new. By big(a) supermarkets a chance to get closer to their customers they will receive a better understanding of what customers are buying and what items, if any, they should begin to stock. It will also give supermarkets a well-situated and cheap way to advertise what food and drink they currently have on offer.FinancesRevenueRevenue will be created in several ways. The first method will be by charging the users a smallish subscription fee of around 0.79. The reason why this price will be introduced at this rate as in our market query it has shown what people would be willing to pay for such a service, shown in find 1.Figure 1 Subscription PriceThe majority of our revenue will come from the supermarkets. By allowing users to purchase the ingredients they require directly from supermarkets we would ask the supermarkets for a small cut of the profits they make from the transaction. In 2012 Tescos PLC was operating on a 6.1% profit margin 7, meaning a family of 4 spending one C a week on food Tesco would see 6.10 of that. We would be ask Tescos for a 10% cut on their profit they receive by means of the app, resulting in Simply Recipes receiving around 0.61.If we manage to achieve the 10,000 active calendar monthly users at the beginning of the first year that could bring in revenue of up to 317,200 from the supermarkets alone. We are looking at the end of year 5 to have around 60,000 monthly active users with around 70,000 that use the app for finical occasions. This projection would bring in revenue of anywhere up to 1,305,400.For users compliments to purchase a subscription to the app many of the Mobile operating systems allow users to purchase this through the operating systems designated application store. Then the company in charge of the app store pays the developer at the end or beginning of each month taking a cut of around 30% 2. So for a 0.79 subscription fee per user Simply Recipes would receive 0.553 per month per user. This is a trustworthy way of collecting users fees as it can make users feel more comfortable with the transaction, as many people feel uncomfortable giving their card details to new websites/ Apps they are unfamiliar with.For users purchasing their shopping the users can purchase this in App, using either a debit entry or credit card. This purchase will be forwarded initially onto the supermarket with them travel the 10% of their profit to Simply Recipes.Below is a get around sectionalization of the where the revenue we plan on generating comes fromRevenue course of study 1 course of study 2Year 3Year 4Year 5Investment500000000Supermarkets152500228750305000457500915000Subscription18960395063201580035550221460232700311320473300950550CostsThe main woo for start up of Simply recipes will be the development of the app. This will be a one off equal for the initial start-up of the app, but a running cost will need to put into place of around to maintain the app keeping it up to date and bug free.As users will be able to upload and download recipes a master of ceremonies will initially need to hired to have some where the recipes can be stored for uploading and downloading. This will become a running cost for the first 5 years, where we would be looking to purchase a server for the company. To remove this running cost, and allow Simply Recipes to have easier access to the content its users are uploading.Once the first year of trading is complete and recruitment is required, Simply recipes will locate to a rented office. Another major cost in developing the app is advertising as without it people will be unlikely to hear about Simply Recipes.Below if a short break down of where the major costs of the business will be goingExpensesYear 1Year 2Year 3Year 4Year 5Wages150000200000250000300000350000Total Bills200008000800080008000 ad2000020000200002000020000Rent3003003003006001903002083002583003083003586 00ProfitSimply Recipes is looking to help people lead a healthier and more productive lifestyle. By providing its users with a debauched and simply to use app, it can help people tackle the problems that come with unhealthy eating such as diabetes and obesity.Modern society is beginning to prefer companies and individuals who have a greener attitude. Simply Recipes aim to become other company with the ambition of offering its users a great product while at the same time helping out the environment. By helping people come up with recipes with the ingredients that have lying around will reducing the amount of food and package wastage each household produces, while at the same time reducing the expenditure on their weekly shop.We are also looking to turn over a profit, which grows with each year of trading. Allowing us to expand the apps capabilities and what Simply Recipes can offer its customers. Below is what we are looking to make in the first 5 years of trading.ProfitYear 1Year 2 Year 3Year 4Year 5Revenue221,460.00232,700.00311,320.00473,300.00950,550.00Expenses190,300.00208,300.00258,300.00308,300.00358,600.0031,160.0024,400.0053,020.00165,000.00591,950.00Figure 2 ProfitChannelsThe way to deliver apps to customers currently for the majority of mobile platforms is through there designated app store. For apple that would be the iOS app store 2, for Google the Google Play store 4 and for Windows phone the Windows Marketplace 6. These stores allow users to find the application quickly and easily. So we will be submitting versions on the app to these stores to allow quick and easy access to the app.For Googles Android operating system their app store is not the only place that their users can access apps from, they can also be accessed from sites such as Amazon Apps 1. Therefore Simply Recipes will be uploaded to these stores as well.Typing up recipes on a mobile device is tiresome and can take much longer than a desktop counterpart. So we would be looking in t he future to have a website counterpart to the app. That would have similar functionality to that of the app.So people slang knowledge of Simply Apps quickly, we are aiming to advertise Simply Recipes in students campus news show papers and news papers such at metro to lure business men and women. node SegmentsThere are several different types of customers who are likely to use the app. Initially it will be aimed at the student market and the busy business men and women who dont have much free time so tend to look for meals that are quick and healthy, while at the same time trying to save some money.We would be looking in the future to expand the customer segments in the future to having recipes specific to users dietary requirements such as if they are diabetic or cant eat gluten. Its often hard to find a good set menu for dinner parties so this is another ambit which Simply Recipes would like to expand on.Our market research showed that the most communal meal people make at h ome was dinner, shown in Figure 3, so this is the meal the Simply Recipes app will try to include the most content for.Figure 3 Meal Usually Cooked At HomeCustomer RelationshipsCustomer relationships will be maintained in several ways. The first is by allowing users to easily upload and share their own recipes and rate others on theirs, to give the app a greater sense of community.The second will be by offering users special offers such as a free upgrade of the app to the premium service, money off their desired supermarket or even the chance for vouchers on meals out. The more the users uses the app for purchasing their weekly shop or even by uploading their own content the more discounts and offers they will receive.The last(a) way this app aims to maintain a good customer relationship is by having a celebrity chef section. People buy many celebrity chef books, the sizing of the cookbook market in the US was around $1billion in 2011 4.