Report on the Case Study of the Red Bull Brand Essay - 1

Report on the Case Study of the release dump Brand - Essay ExampleAlthough cherry-red-Bull is a single product offering, it has been able to achieve check equity across the world through its comicalness and other factors that enable customers to identify it as unique and different from other soft drink and energy drink offerings on the market. In summary, its unique publicity (the blue, silver and red 250ml can) is famous around the world. Also, the unique content and effects on users is a very(prenominal) strong element of steel equity since it gives consumers a very positive physical, mental and health advantages that or so competitors do not give.The Burnett model states that a brand equity has four main facades personality image, source, differences and functions (Randall, 2000). In terms of personality image, customers around the world feel good about the health and mental alert that Red Bull provides. They respect it as a premier energy drink because it does what a ty pical cup of coffee would do but with a very positive impact on the individual. Secondly, Red Bull seems to stand for good health, vitality, and productivity and that is exactly how it is promoted and packaged as a revitalized. Also, Red Bull was originally created to be different from all other soft and energy drink offerings on the market. straightaway that several similar products are available, Red Bull still maintains its distinct packaging and content which keeps it engraft in the mind of consumers.In spite of the universal nature of Red Bulls brand, there was the need for around variation in the brand offering in markets around the world. Dunn (2004) points out that there are hexad main processes that a business needs to go through before they can create brand equity and they areMarket analysis involves scanning the dominant environmental factors in a republic before offering your products in a country.