Directing the Actor Playing Macbeth in Act 2 :: Drama

Imagine you are a director. Direct the actor melt downing Macbeth in Act 2 position 2.Shakespeares Macbeth has been a play out of the ordinary. It waswritten to upset, and show life at its most cynical and brutal. It isamong his darker pieces of work along with Othello, King Lear andHamlet. It was also written to please the current King of England atthe time, King James I. The play is based on real Scottish history, asKing Duncan was carry offed by one of his kinsmen who thus became King. Itis set within a Scotland in which frequent wars occur. Returning oneof theses wars are Macbeth and Banquo - generals of the Scottish army.Lady Macbeth has made a soliloquy, in which she has asked demons totake past her sexuality and have it replaced with evilness. She askedliterally to have her breast milk replaced with bile. Having hermilk replaced with bile would supposedly give her the ability to domasculine actions. She desires power and starts to mildly push around herlover, Macbeth, an d ridicule his masculinity. She talks about asmiling baby and then one with its brains smashed out shed preferthis to having a husband unwilling to kill in cold blood. Lady Macbeth challenges Macbeth to prove his masculinity, by aiding her in killingKing Duncan, who will soon be a guest at their house. The cabalis that they kill the King and smear the blood on his guards, whichwould make them the prime suspects. Macbeth is next in rank and islikely to become the next King of Scotland. amongst them, there is anenormous desire to gain power and become leaders of the country. Withthis desire and Lady Macbeths challenge combined, you have the playof Macbeth. Shakespeare has cleverly set the play in certain themes,such as ambition, good vs. evil, disorder and the supernatural. Inthis scene, Lady Macbeth will rendezvous with Macbeth in the courtyardas he returns from his challenge - the murder.Act 2 Scene 2 is an early climax of the Macbeth play. Anticipation hasbuilt whilst the conspira cy has been planned and the audience would bevery eager to guess what happens, as they have been posing questions intheir head which need answering, such as Will they get caught? orWill Macbeth become the King of Scotland? A murder eer attractsinterest, and a murder of high treason would multiply such interestand excitement. It is highly significant as the infamous murder iscommitted here (not chronologically - it is not shown in the play).

Robert Browning Essay -- essays research papers

The Jealous Monk     Robert Brownings, Soliloquy of the Spanish Cloister involves a jealous monk with much hatred of, Brother Lawrence, the perfect monk. Irony, diction, and syntax are clearly evident in this dramatic monologue.     Throughout the poem the obscure monk is constantly expressing his elicit and sarcasm through the use of syntactical irony. This particular monk is angered at a fellow monk, as prove by "If hate killed men, Brother Lawrence, Gods blood, would not mine kill you" which seems ironic knowing he is a religious monk. He is taking out his anger to a great extent, which is not good church practice. Obviously it seems that Brother Lawrence is good at what he does, and the jealous monk hated him for that. The monk goes certify and forth thinking to himself as to what makes Brother Lawrence so perfect. Brother Lawrence is in the churchs secluded Spanish garden where he tends to all the horticulture needs while unaw are of his presence, watches for any mistake he may make. He-he There his lily snaps, his sarcastic laugh shows he is mad and does not make sense. He describes Brother Lawrences every move during and after dinner as he cleans his plate, lays it on own shelf(his) fire-new spoongobletrinsed like something sacrificialmarked with L. for our initial He rambles on about tedious things that Brother Lawrence does. He mocks how he sets his forks and knives not "cross-wise,...

growaw Edna Pontellier’s Identity in Kate Chopins The Awakening :: Chopin Awakening Essays

Identity in The Awakening   Kate Chopins The Awakening is about a womans ontogenesis sense of identity. The novel takes place on an island south of radical Orleans and in New Orleans. Edna Pontellier is 28 years old when she wakes up. Her husband Leonce Pontellier is frequently older than she - forty years old. The Awakening opens when Mr. Pontellier - a businessman- is disturbed by the noise some parrots are doing. They repeat Allez vous-en which means go away. It sounds such as an invitation to Edna to leave her cage of marriage. This is what she is doing in steps throughout the novel. The parrot image is very interesting because parrots can be trained to talk, and they repeat only what psyche taught them. Edna refuses more and more to follow the rules women are trained in. She starts to look for a self-determined life. In Chapter VI Chopin writes Mrs. Pontellier was beginning to realize her position in the universe as a human being. She realizes this after going to the beach with Robert for a bath in the ocean. The sea and swimming play an important role in this novel. The sea is an archetype of death and rebirth. In the beginning Edna experiences the touch of the sea as sensuous, and she seems to feel renewed. At the end she enters the water of the Gulf naked and feels like some newborn creature. When she dies, it seems that death and rebirth have met and the circle has closed. ( Teachers comment Something is very wrong with the grammar here). To underline that Edna is different from the typical women at Grand Isle and New OrleansChopin creates the character of Adele Ratignolle. She is described as the embodiment of the mother- woman. She seems to accept and enjoy her role as a wife and mother. She knows her duties and (in XIV) leaves Edna alone because Monsieur Ratignolle is alone at home and he detested above all things to be left alone. When Edna tells Adele that she would never sacrifice herself for her children, Adele does not understa nd. She fulfills her role as a mother and wife, whereas Edna wants to define her role new. She asks in Chapter XIII How many years have I slept? and Robert mentions later All but the hundred years when you were sleeping.

Israeli-Palestinian Conflict and the Presidential Election Essay

The Israeli-Palestinian Conflict and the Presidential Election America has lost show of the big picture. The war on terror is not going to be won through military endeavors or through appeals for international cooperation. Sure, those are two essential parts of combating terrorism, and Ameri terminates strive to achieve in both categories. However, this is not a war to simply meet indiscriminate aggression against aggression. This is neither a World War nor a Cold War. Only about one-third of the battle against terrorism is fought through military means, and thats the easy part. The remaining 66 percent the bulk of the big picture deals with convincing those hostile to American intentions that flying planes into buildings, strapping bombs to chests and planting mines near roadsides is a waste of time, energy, and valuable lives. What can America do to offer people of the Middle East alternatives to terrorism while simultaneously standing unequivocally opposed to t errorism and its tactics? any(prenominal) policy it chooses to pursue, one thing is certain the starting point is the Israeli-Palestinian conflict. It is from Americas stance in this situation that all hostilities towards the United States stem. Heres the thing Arab nations strongly sympathize with the Palestinian cause. For most of them, it is their number one foreign policy issue, even though it really has nothing to do with the interests of the soulfulness states. Many Arabs feel that it is their duty to do everything in their power to oppose the aggressor, Israel, and its main supporter, the United States. If you combine this with a largely uneducated and population without jobs thats frequently manipulated by radical clerics, you have a r... ...http//english.aljazeera.net/HomePage.2. Bennet, James. Israel Rightists Endorse Pullout from Gaza Strip. New York Times 19 April 2004 N1+.3. Foreign Policy Working for Peace in the Middle East and Security for Israel. John Kerry for President. 20 April 2004 .4. Friedman, Thomas L. Kicking Over the Chessboard. New York Times 18 April 2004 WK13.5. Middle East. 20 April 2004. BBC News. 20 April 2004 .6. Myre, Greg. attractor of Hamas Killed by Israel in Missile Attack. New York Times 18 April 2004 N1+.7. A National Security Strategy that Meets the Challenges of Our Time. Bush Cheney 04. 20 April 2004 .8. Paula Zahn Now (Replay). CNN. 20 April 2004, 200 a.m. 300 a.m.

Sarah Orne Jewetts Miss Tempys Watchers :: Sarah Orne Jewett Miss Tempys Essays

Sarah Orne Jewetts Miss Tempys WatchersSarah Orne Jewett was born in Berwick, Maine, 275 miles away from Oakfield, where my grandmformer(a) lives. Jewetts story, Miss Tempys Watchers, takes bulge out in a small farming town in New Hampshire, yet as I read the story for the first time, I was accepted it took place in the small northern Maine town, and my grandmother was a subject of the authors study. Jewett makes use of the dialect New England is known for by undermentioned very broad rules as well as the pickiest details one might never notice unless one were looking with ultimate scrutiny or from personal experience.Jewett chose certain phrase structure to make her characters speech genuine. Sarah Ann Binson, one of Miss Tempys watchers, describes how Tempy never did like to hear folks goin about themselves. To rough this phrase may be foreign, but to an older New Englander it means to speak of oneself braggingly. Another syntactic trait of the speech is the frequent regul arization of verb forms. Mrs. Crowe, the other watcher, says, Tempy come right up after they rode by, and Sarah Ann later asks if Mrs. Crowe made cupcakes while you was home to-day. These are both obvious grammatical errors, but the two women were unaccompanied trying to make sense of a very complicated set of rules. To two women of middle and upper-middle class who are not particularly familiar with a true upper class where the English language is treated with greater care, they were only speaking in a manner that seemed most natural. Something else worth mentioning is when Sarah Ann asks Mrs. Crows if she remembers a certain girl. Mrs. Crowe answers, Certain, and Sarah goes on about her. A stickler for grammatical perfection would insist she say, Certainly, or at least, For certain, but in the New England dialect of the older generation, in that location is nothing wrong with just certain.Sarah Ann Binson, the less wealthy of the two watchers, uses the word aint, but Mrs. Crow, the one of slightly higher class, never lowers herself to such uncomplicated speech. Sarah Ann also adopts a typically Acadian dialect (owing to her location in a New Hampshire farming area) when she tells of how Tempy once said, Im only a-gettin sleepier and sleepier. The reader hind endt be sure if it is a direct quote or if the structure is her own, but it is clear it is not entirely foreign to their ears.

Sarah Orne Jewetts Miss Tempys Watchers :: Sarah Orne Jewett Miss Tempys Essays

Sarah Orne Jewetts Miss Tempys WatchersSarah Orne Jewett was born in Berwick, Maine, 275 miles away from Oakfield, where my grandmother lives. Jewetts story, Miss Tempys Watchers, takes place in a small farming town in New Hampshire, yet as I read the story for the first time, I was certain it took place in the small northern Maine town, and my grandmother was a subject of the authors study. Jewett makes use of the dialect New England is known for by following very broad rules as well as the pickiest details one might never notice unless one were looking with ultimate interrogation or from personal experience.Jewett chose certain phrase structure to make her characters speech genuine. Sarah Ann Binson, one of Miss Tempys watchers, describes how Tempy never did like to hear folks goin round themselves. To some this phrase may be foreign, but to an sometime(a) New Englander it means to speak of oneself braggingly. Another syntactic trait of the speech is the frequent regulation of verb forms. Mrs. Crowe, the other watcher, says, Tempy come right up after they rode by, and Sarah Ann later asks if Mrs. Crowe made cupcakes while you was home to-day. These are both obvious grammatical errors, but the two women were only trying to make sense of a very complicated set of rules. To two women of middle and upper-middle class who are not particularly beaten(prenominal) with a true upper class where the English language is treated with greater care, they were only speaking in a manner that seemed most natural. Something else value mentioning is when Sarah Ann asks Mrs. Crows if she remembers a certain girl. Mrs. Crowe answers, Certain, and Sarah goes on about her. A stickler for grammatical perfection would insist she say, Certainly, or at least, For certain, but in the New England dialect of the older generation, there is nothing wrong with just certain.Sarah Ann Binson, the less wealthy of the two watchers, uses the word aint, but Mrs. Crow, the one of s lightly higher class, never lowers herself to such unsophisticated speech. Sarah Ann also adopts a typically Acadian dialect (owing to her location in a New Hampshire farming area) when she tells of how Tempy once said, Im only a-gettin sleepier and sleepier. The ratifier cant be sure if it is a direct quote or if the structure is her own, but it is clear it is not entirely foreign to their ears.

Coach Inc Case Preparation Essay

Coach Inc. Case PreparationKey FactsLow cost provider strategyFocused on unified key opulence rivals in quality and styling while beating them on price by 50 percent or more combative reward Multichannel distribution model (indirect wholesales to third-party retailors vs. direct-to-consumer sales. Priorities increase global distribution and improve same-store sales productivity Build food market share in NA, JapanRaise grade awareness and build share in underpenetrated markets Increase sales of products targeted towards menCreate an online marketing presence using coach.com, etc4.2 billion in sales in 2011 (20 percent annual increase)63 percent were handbags, 27 percent accessories, 10 percent other products 16.7 million to 880 million in net income2012 direct-to-consumer accounted for 87% of 2011s net sales, indirect wholesaler had net sales of 540 millionCoach, Inc. in 2012 Its strategy in the well-disposed luxury goods market1. Describe the macro purlieu of the luxury good s labor. Political Factors The market in China was restricted for some time by the Chinese government Economic Conditions the economic downturn in 2007-2009 hurt the luxury goods industry Sociocultural Forces healthy/green movement, more conservative with money after the downturn etc Technological Factors more ways to maunder to consumers, provide brand awareness, and allow consumers to buy (websites, mobile apps, etc.) Environmental Factors weather not really a concern in the luxury goods industry reasoned/Regulatory Conditions none mentioned in the case really, other than the counterfeit laws which are in place to help the luxury goods industry2. What are the defining characteristics of the industry? What is the industry like? Defining characteristics of the industry/what is the industry like includes many competitors, growing demand as middle class and upper class expand, transformation in luxury products (using your brand name andattaching it to other products/lines i.e., me ns products for coach).3. How is the market for luxury handbags and leather accessories changing? What are the underlying drivers of swop, and how can these forces miscellany the industry? The market doesnt seem to be changing very much, maybe expanding as more money and other countries are becoming wealthier (India). Drivers of change are new internet capabilities and applications, product and marketing innovation, changing societal concerns, attitudes, and lifestyles Different wants handbags for the more on the go lifestyle, environmentally friendly bags/processes.4. What key factors steady down the success of makers of fine handbags and leather accessories? KFSs are diverse products, ahead of trends (fashion), marketing research, lower price point than contention, brand loyalty/recognition/awareness5. What is competition like in the industry? Which of the five competitive forces is the strongest? Which is the weakest? What is the industrys potential for profitability?Many comp etitors in the luxury goods industry.Strongest of the five forces I trust is rivalry, competitive pressures come from other firms in the industry, competitors numerous equal size and competitive strength, face high exit barriers, diverse countries of origin Weakest of the five forces I believe is potential new entrants, because brand recognition is so important in the industry Industrys potential for profitability is high, markets are grown and expanding, their sales are already high etc.6. What does your strategic group map of the industry look like? The three main categories haute-couture, traditional luxury and accessible luxury The first two are not where Coach competes but where some of its competitors are, where they have created other product lines that compete in the accessible luxury category. DKYNY, Calvin Klein, Louis Vuitton, (last two created diffusion lines) are competition in the accessible luxury category7. What recommendations would you make to Lew Frankfort to im prove the companys competitive position in the industry and its market performance? Follow their current plans and strategies to open up and pursue growing markets to improve market performance, and increased market share will help their competitive position.

Marketing Plan Alaska

TABLE OF CONTENTS I. Executive analysis2 II. Situational Analysis- Macro environs Analysis5 a. Technological Environment6 b. Economic Environment7 c. Socio- Cultural Environment8 d. Natural Environment9 e. Political-Legal Environment10 III. Situational Analysis- trade Analysis f. Market Definition11 g. Market Size12 h. application Structure14 i. Porters Five Forces Analysis15 j. Competition19 k. Market Trends21 IV. Situational Analysis Consumer Analysis22 V. Situational Analysis Internal Analysis26 VI. SWOT Analysis35 VII. trade inquiry37 VIII. selling Strategies40 IX. Implementation43X. Financial Summary64 XI. Scenario/Contingencies65 XII. Appendix66 I. Executive Summary Alaska d blunt Corporation (AMC) is adept of the star(p) companies in draw mathematical crossroad from the dairy farm intentness. We draw been manufacturing dairy fruitions in the Philippines since 1972 starting with transpargonnt canned draw produces and eventu all toldy expanded to manufactu re fine-grained fil take take out and Ultra High Temperature (UHT) draw products. For e developedlywhere thirty days, AMC has emerged to be as one of the both major players in the Philippine milk persistence and is consistently master(prenominal)taining its blot leadership in the crystalline anned milk division and holds a strong maturation position in close-grained milk. AMC as well expanded into laid-backer survey-added milk products, particularly in UHT/ take in-to-Drink milk category. Since 1972, we have been caring for every Philippine family by providing them their good nutrition and health by dint of lumber milk products. Also in every other charge such as programs that promote sports rise upment, campaigns that nurture good values among children and product innovations aimed at enhancing the Filipinos health and welfare. And we shall continue caring for every Filipino family from every part of the country, may it be Luzon, Visayas or Mindanao.The tr adeplace for milk and dairy products in the Philippines comprises two very polar particles market for milk and dairy products that are processed in the Philippines from imported dairy ingredients that comprises 99% of the original market and the other 1% which is the market for products that are produced from locally produced raw milk by the Philippines dairy farming patience. Dairy products are ordinarily seen in every store, from wholesale to retail stores, and the demand for it never diminishes. Every individual pass on always have to put in attend the desire for their health and nutrition.milk products are one of the elementary necessities we should provide our bodies and that is programmed especially on the minds of every Filipino family in the country. Alaska provides the best kinds of milk from liquid to powderize that can ever be provided to every consumer market. AMCs target markets are consumers ranging from 4-12 years old. Majority of the customers are female a nd only a couple of(prenominal) are men. in the main because most of the buyers are housewives or one parents and the children they have are the consumers of the milk produced by AMC.AMC continues building the strengths and competitive props of its brand and develop its full marketing electric potential in the dairy industry. Serve every consumer to their level of satisfaction and forget move to the call to deliver higher persona nutrition to every Filipino home. To sum up product awareness, specifically on its pulverised milk product and the rise of our market share by 2 percent annually in three years. AMC has experienced and headspring-trained employees that athletic supporters in driving AMC forward with continuous superiority on product quality and strong supplier relationships.But then as costs increases, product prices also tend to increase and results to higher prices over competitors and let in the products seasonal demand and the limitation of its supply base. AMCs edge over other brands is our strong and popular reputation in the market that reveals that we have a lead in every consumer mind. Rapid technological advancements have led to innovation and lusher production with still better and high quality of goods and wider product distribution nationwide.As AMC rises, m whatsoever threats al wretched stand in the way such as competitors tend to escalate and siege AMCs produce in the market that leads to the purchasing behavior of consumers to alternate by substituting Alaska Milk Products to these cheaper brands, price wars between competitors, price cuts and so on could damage profits for AMC brought about by the economic crisis in the country. Alaskas powdered milk is creamier and tastier than any other brand in the market. Its availability and affordability may be like other brands but its focus bequeath stay on the powdered milks creaminess which makes it deliciously tasty that is enjoyed by many consumers.Also, a unique source of Alaska powdered milks production is that it uses the finest vegetable embrocate from coconuts to make it as creamy and tasty as full cream milk. II. Situational Analysis Macro-environment The macro-environment analysis are the factors that massively affects the dairy industry. These are considered the external analysis. It is sub-divided into louver aspects technological environment, intrinsic environment, political-legal environment, economic environment and socio-cultural environment.The technological environment deals with how the advent of technology affects the production of dairy products and the way the consumers receive the final products. With the modernity of facilities and equipment, the production of milk be begets better and faster. The natural environment deals with the natural issues that affects the dairy industry. Certain issues can either help or deter the buying decision of consumers. The political-legal environment deals with certain laws and regulations passed by the government that must be followed.It affects the dairy industry in a way that all companies must abide to this laws in severalise to operate. The economic environment is about the current economic changes that affects the society, the industry and the consumers. It greatly affects the consumer spending. The last aspect is the socio-cultural environment which is about the beliefs, norms, values and culture practiced by the consumers. It indicates persons behavior and social graces that leads to the buying preference of consumers. a. TECHNOLOGICAL i. With the demand of people for faster and better products and service, technology was created.It has provided the industry for the tools needed to levy the techniques and strategies to make dairy products better. Through technology, the way people search for information about the products, the way on how to purchase, and the way on receiving goods are greatly influenced. Factors effects on the Industry Online Retailing Vas t market can be reached by selling goods to people over the give the axe. This entrust provide better handiness for the users of the product. Electronic Data Interchange It will link the attach to to its suppliers through communication advancements.Making products available to variant establishment. Customer Relationship steering (CRM) A marketing tool that binds the power of computers and databases to provide the ability to collect data about consumer buying behavior on individual basis. It will help the industry to familiarize the demands of the consumers and analyze their buying behavior and produce products that will meet the needs and wants of the consumers. b. ECONOMIC ii. The economic environment scan determines the economic changes that will have an impact to the society, dairy industry and AMC like unemployment rate, exchange rate and inflation rate.In the dairy industry, these factors affect the level of income of people. Thus, affecting the buying behavior and pr eferences of consumers. Factors do on the Industry Decreasein unemployment rate The decrease in unemployment rate gives probability to an increase in family income resulting to increase in purchasing power. This will lead to remunerative commerce and increase in gross revenue of the industry. Changes in exchange rates The appreciation of Philippine Peso against US Dollar will lead to a less operating expense in the dairy industry. Inflation Rate Due to increase of expenditures in the industry, cost of sales will swell devising the consumers carry the bear down of expenses. c. SOCIO-CULTURAL iii. Socio-cultural trend analysis is one of the fundamental factors in making and developing strategic analysis. The socio-cultural environment shapes our beliefs, values and norms. In relation to the dairy industry, this socio-cultural environment analysis indicates persons behavior and social graces that may lead to change in preference and variation in consumers buying behavior. Also, certain beliefs and values can serve as advantage or disadvantage for the part of AMC.Factors Effects on the Industry Campaign for Milk Benefits and physical exertion Consumers will have better awareness over the industrys product which will attract more potential customers. Projected increase in the population With a population of 101,833,938 (July 2011 est. ) will lead to increase in the need of product. As population gets bigger, a result of higher sales and winnings is expected. Breast feeding vs. Formula milk Nutrients found in the mothers breast milk can be compared to this formula milk. But with the fast pacing everyday routine, formula feed milk can be prepared anytime. Thus it will lead to more consumers and sales. d. NATURAL/ECOLOGICAL iv. The natural environment scan is about the issues that affects the dairy industry. In particular with the environmental issues like melamine extravasation and jet marketing. As well as the nutritionary facts of the products produc ed in the dairy industry. Certain issues can either help or deter the buying decision of consumers. Factors Effects on the Industry Global problems and green industry Natural calamities and disasters can delay the production of dairy products. Thus, it may lead to decrease in the total sales of the industry. Green marketing will enable the industry to reduce its waste material.Thus, making a cleaner planet. Cholesterol content of dairy products Health and body conscious people will not consider consuming practically of dairy products as source of energy. Melamine Outbreak and contamination of dairy products. Contamination like the melamine outbreak threatens the industry growth and decreased sales of products that use milk as an ingredient. As a result, it slackens the growth of dairy industry. e. POLITICAL-LEGAL v. The political-legal environment is about how the dairy industry will adapt to changes in relation to proposed legislations, programs and other government associate issues.It is beta to know the factors affecting the political and legal environment so that AMC will be able to abide to certain legislations and programs. Factors Effects on the industry democracy Act No. 7581 The Price Act Automatic freezing of basic necessities prices in areas where a state of calamity is declared. Republic Act no. 7884 National Dairy Development Act of 1995 Improve livelihood opportunities and thereby increase income level through the dairy industry. In effect, there will be an increase in the milk produced locally and an increase in quality of living. Republic Act 7394 Consumers Act Establishes standard and quality measures for milk and adopt measures for their pure and safe supply. III. Situational Analysis Market Analysis * Market Definition Dairy industry involves processing raw milk into products such as consumer milk, butter, cheese, yogurt, condensed milk, milk powder, and ice cream, using processes such as chilling, ultimoeurization, and homogeniz ation. The dairy industry is divided into 5 varied product categories yogurt, butter, milk. Cheese and ice cream.The milk category is subdivided into 6 types, cream, powdered milk, evaporated milk, condensed milk, dried powder milk and cultured buttermilk. INDUSTRY STRUCTURE form 1 Industry Structure acknowledgment www. nda. da. gov. ph/ * Market Size The Philippines, with a population of 95,687,643 (July 2011 est. ), growing annually at 1. 903% (2011 est. ), is a large market for milk and milk products. Dairy products are the countrys scrap largest agricultural import after wheat. The countrys dairy industry, which sources 99% of its inputs from abroad, is estimated to generate sales of up to P 43. 45B annually.Philippines is a huge market for milk and milk products with a small dairy farming community that has been growing vigorously for the past two years. The dairy market generates sales amounting to P44B annually. Although Filipinos are generally considered non milk drinker s with consumption at 19 kilograms per year, the Philippine dairy market, including the market for imported milk, generates over P44billion in revenues annually. 44% of the demand for milk is concentrated in Metro manila paper. Luzon 46,228,000 (2011 est. ) Luzon 46,228,000 (2011 est. ) Visayas 27,877,103 (2011 est. ) Visayas 27,877,103 (2011 est. )Mindanao 21,582,540 (2011 est. ) Mindanao 21,582,540 (2011 est. ) * Industry Structure The market for milk and dairy products in the Philippines comprises two very different segments * The market for milk and dairy products that are processed in the Philippines from imported dairy ingredients or imported in retail packed form. This comprises well over 99% of total consumption and, * The market for products that are produced from locally produced raw milk by the Philippines dairy farming industry. This comprises 1% of total raw milk. Suppliers of imported milk (2011) Percentage Australia 61%USA 23% otherwises 16% TOTAL 100% Table 1 Ma jor Suppliers of imported milk(2011) Source www. nda. da. gov. ph/ The Philippines dairy industry consists of two distinct orbits. One is the milk powder based sector that imports, re-processes and repacks milk and milk products. The other is the liquid milk sector that has its imported UHT milk component and the locally produced fresh milk component. SECTOR IMPORTER- REPROCESSOR LOCAL draw PRODUCER-PROCESSORS TOTAL Liquid milk market 70 30 100 Powdered and other milk market 100 0 100 Table 2 Sectors in dairy industry. Source www. nda. da. ov. ph/ Figure 2 Total Raw Milk Segmentation Source www. nda. da. gov. ph/ * Porters Five Forces Analysis Figure 3 Porters Five Forces Analysis Threat of New Entrants (Barriers to Entry) The easier it is for forward-looking-fangled companies to enter the industry, the more cutthroat aspiration there will be. Factors that can limit the threat of young cranks are known asbarriers to entry. * Existing allegiance to major brands Consumers buy s pecific Alaska products that they unremarkably buy. Other local or new entrant companies will be having a hard time competing with Alaska brands since their consumers are loyal to them. Scarcityof resources Philippines imports 99% of its raw milk and only 1% are produced locally. New entrant companies will need a huge budget for importing raw milk. * Government restrictions or legislation Certain requirements provided by the government should be met by the new entrant companies in send to start their business. These restrictions and legislations help AMC to minimize competitors and to remove illegal distributors. Power of Suppliers This is how much pressure suppliers can place on a business. If one supplier has a large enough impact to affect a communitys margins and deals, thenit olds substantial power. Here are a few reasons that suppliers might have power * Number of Suppliers Large number of suppliers will then result to a high inventory level for raw milk employ for the pr oduction of dairy products. * Capacity of Supplier Suppliers must be able to sustain the quantity of raw milk needed by the companys dairy production. * Cost of Changing The total money, time and resources associated with the change of supplier. Buyer Power Buyers are the people or organizations who create demand in an industry.The bargaining power of buyers is greater when * Number of Customers Large number of buyers will then result to large amount of sales in the consumption of dairy products. * Size of each order The capacity of a customer to buy a certain product on a single purchase in order to fulfill their satisfaction. * Price sensitivity Gradual price changes should be observed to not greatly affect the consumption of the goods in the market. Threat of heterotaxy The aim of substitute products can lower industry attractiveness and profitability because they limit price levels.The threat of substitute products depends on * Substitute Performance Other brands that offer th e same quality of dairy products but have lower prices will threaten the competency of the companys products throughout the market. * Cost of change Improving the product quality and decreasing the price at the same time to reach the same demand as the competing brand. Intensity of Rivalry The impregnation of rivalry between competitors in an industry will depend on * Number of competitors Large number of competitors can threaten your position in the market. * tonus differencesAside from quantity, companies must maintain the quality of their products. In dairy industry, it is important to monitor the quality of the products because it will be your advantage over your competitors. * Customer loyalty There will be a little possibility that loyal customers will be persuaded by the competitors to switch over their products. Also, loyal customers can be companys asset since they can use the word-of-mouth. * Competition Nestle remains the undisputed leader in drinking milk products in 2 011 with a market share of 72%, 64% for Bear Brand and 8% for Nido.The companys very strong position is attributed to its long standing presence in the Philippines which enabled it to achieve strong brand equity for its brands. Alaska ranks second with 20% market share. One percent lower than the previous market share. Competitor fellowship Placement Promotions Product sizes and Price Bear Brand Nestle Philippines Available in all leading supermarkets nationwide. Free items, TV, Print and Radio advertising, Events and Sponsorships 33g P9. 5080g P25150g P46. 75300g P89. 25680g P192. 251. 1kg P331. 252. 2kg P634. 0 Nido fortify Nestle Philippines Available in all leading supermarkets nationwide. Free items, TV, Print and Radio advertising, Events and Sponsorships 160g P68. 70370g P157700g P274. 50900g P3361. 2kg P467. 251. 8kg P680. 402. 5kg P929 Anchor Full Cream Milk Fonterra Brands Philippines Inc. Available in all leading supermarkets nationwide. Free items, TV and Print ads 150g P68. 75350g P157. 50700g P276. 50 Birch Tree Snow Mountain Dairy Corporation Available in all leading supermarkets in GMA, North and South Luzon TV ads 80g P25. 75150g P48300g P93. 50700g P212. 0 Table 3 Market share of Powdered Milk Category Comparison Table Source AC Nielsen Figure 4 Market Share of powdered milk for 2011 Source AC Nielsen * Market Trends The lifestyleof the urbanFilipino is continually ever-changing wherein a local patron not only spends more time away from home but home cooked meals are being replaced by box orready-to-eat meals. With the Filipino propensity for buying only for their daily needs, the variety and availability of smaller retail packs has increased. fodder processors realize that this is a huge segment ofthe market and develop sachet packaging accordingly.Metro manila paper remains as the major market for fresh milk classified into business and consumer markets. The business markets include the institutional markets a nd the retail sector such as coffee shops, hotels, restaurants, supermarkets and small retailers. Meanwhile, the consumer markets include kins and schools through the milk feeding program of the government. Consumption of drinking milk products remains dependent on the level of consumer disposable income. During 2011, there has been a challenge for customers to stretch their budgets due to skyrocketing commodity prices coupled by the volatile prices of dismiss and utilities.With these struggles, disposable income has declined which became unfavorable in the consumption of drinking milk. Some middle and lower income consumers are not really milk consumers and milk has a low priority on grocery lists. IV. Situational Analysis Consumer Analysis The main customers of Alaska powdered milk are composed of parents who have children ages 4-12 who are currently in the so called growth gap years. Teens also consume the product because of its rich taste and creaminess. * Nature of the buyin g decision According to seek 25% of the total grocery budget of people are spent on beverages.And 10 percent of it goes to milk drinks while 5-7 percent goes to milk/dairy products. The average budget for grocery is P 7, 703. Figure 5 Consumer Spending 2011 SourceTNS Global Research * Geographic Philippines is chosen to be the target location of this strategic plan. It has a population of 95,687,643 (July 2011 est. ). The population of Luzon is 46,228,000 (2011 est. ). Visayas has 27,877,103 population (2011 est. ) and Mindanao has a population of 21,582,540 (2011 est. ). Below are the areas with their following percentage in grocery budget for milk beverage.Metro Manila together with Rizal got the highest percentage among all the areas with 13%. And urban areas give higher priority in milk beverages rather than those in rural areas. Table 4 Average Current Budget 2011 SourceTNS Global Research * Demographic The consumers are ranging from 4-12years old. Majority of the customers ar e female and only few are men. This is because the main customers are housewives or single parent and men are usually in their own jobs. The household income bracket of the consumers ranges from P30, 000. 00 to P 7,000. 00 and below. And the average budget they arrogate for grocery is P7, 703.Wherein P8, 400 are the average grocery budget of people in urban areas while P5, 400 are being spent in rural areas. Class C allots an average of P 12,000 for their grocery budget. * Psychographics The socio economic status is Class C. Class C is the majority of the consumers which composes of families with regular compensation. Consumers are in the main College Undergraduate and High School Graduate. The consumers are identified as Makers. These consumers are the low-resource group of those who are motivated by self- expression. They are practical people who value self- sufficiency.They are focused on the familiar- family, rub down, and physical recreation- and have little amuse in the br oader world. As consumers, they appreciate practical and functional products. The customers of Alaska milk products are housewives and single parents. They are practical in choosing products to buy and are more focused in family life while single parents are focused on their work at the same time with their child. They are also practical in buying products since they are the only one that supports the child. * Benefits Good quality of milk products, nutritional value and value for money are the most expected welfares of the customers.The product should be produced with good quality containing all the nutrients needed of children during their growth gap years with reasonable price. * Usage Patterns Customers are considered to be long time users since the Alaska brand has been trusted for 40 years. People grew up with the Alaska Powdered Milk and because of the inter coevals effect, tellings and mothers are usually the entities to influence the manipulation of the product. Advertise ments also influence the usage pattern of the consumers. * Purchase Patterns The frequencies of purchasing product were in work work calendar workhebdomadly and monthly basis.The numbers of milk products brought per workweek or per month are depending on consumers necessities and preferences. In supermarkets, groceries, and sari- sari stores mostly the products are brought. * Consumer/ Customer Preferences Consumers prefer a milk product that has their demanded qualities like deliciously sweet and creamy, nutritious and affordable. The four Ps, Product, Price, Place, and Promotion were all important factors considered in selection of what milk products/brand to buy. V. Situational Analysis INTERNAL ANALYSIS ALASKA MILK CORPORATION (AMC) is a leading manufacturer of milk products in the Philippines.It has established a strong brand heritage and recognition among Filipino consumers with its traditional liquid canned milk products, marketed under the Alaska brand. In addition, the smart set has developed a strong competitive position in the powdered milk category and a growing presence in the UHT ready-to-drink and ready-to-use segments. association Resources * Financial Alaska Milk Corporation delivered some other year of solid performance, ending 2010 with a new record net income of P1. 82 billion, a 29% improvement over the P1. 41 billion net income earned in 2009.Fueling the growth was the strong sales volume expansion across the Companys portfolio of milk products alongside lower input costs as well as prudent spending. Net sales for 2010 grew by 15% to P12. 16 billionfrom P10. 58 billion a year ago, underpinned by the double-digit growth of the domestic milk market as the Philippine thrift sharply rebounded from the slowdown in 2009. In addition, sustained advertising campaigns and demand-generating promotional initiatives help pushed sales volumes higher yearon- year, a significant achievement amidst aggressive contestation and market challenges.O perating expenses for the year increased significantly, by 22% at P2. 28 billion from P1. 87 billion in 2009. The increase can be attributed to higher advertising and promotional spending to boost consumer demand for Alaska Milk products. (In million pesos) Figure 6 Net Sales of AMC (In million pesos) Figure 7 Net operating expenses of AMC (In million pesos) Figure 8 Net Income of AMC (In million pesos) * People Alaska Milk Corporation recognizes that their people, the Alaska Team members, are one of their most important assets and they are committed to promote their safety and welfare.Their wealth of experience, ideas, dedication and strong work ethic lay the foundation for the Companys continued success. It is the companys goal as much as it is theirs, to pursue and reach their full potentials through continuing education, training, and skills-enhancement programs. They challenge each individual by providing the luck to contribute to the Companys endeavors. Total employees headcou nt as of celestial latitude 31, 2010 are as follows Executives-14 Managers and Supervisors-225 Rank and File-488 Consultant-1 Board of Directors Our display board of directors have successful careers in businese, academe and public service.With their wealth of experience, they add significant perspective and direction into how management shapes and executes business strategies. The Board of Directors is being led by Chairman Antonio Ozaeta. Management Team Our senior management team shares the same mission, vision and values driven by a sense of accountability to be successful as individuals and as a company. The President and CEO of Alaska Milk Corporation is Wilfred Steven Uytengsu Jr. * Product Offerings * Liquid Canned Milk The Companys setoff generation of milk products are Alaska Evaporated Filled Milk and Alaska Sweetened Condensed Filled Milk.Alaska Evaporada and Condensada are the perfect enhancers for various food and beverage preparations. Today, Alaska Milk Corporatio n has a prevalent position in the liquid canned milk category, accounting for nearly 80% of the market. * Alaska Evaporated Filled Milk * Alaska Sweetened Condensed Filled Milk * Cow chime Condensada * Alaska Creamer * Alaska Evaporada * Alaska Condensada * Alaska Milk Corporation bought from Nestle * Alpine * Liberty * Krem- make * Krem-top All purpose Cream * Also long-term licensing understanding for AMC to manufacture and sell the ff. brands for liquid canned milk products * Carnation * Milkmaid * Powdered MilkThe Company has likewise built a solid position in the Powdered Milk Category. With the heritage gained by the Alaska line of liquid canned milk products, the Companys Alaska Powdered Milk Drink, the most nutritious powdered milk, has emerged as the second leading brand in the market. * Alaska Powdered Milk Drink * UHT Ready -to -Drink Milk Alaska Milk Corporation also offers a line of Ready-to-Drink milk products that come in both plain and flavored milk. The Companys line of Ready-to-Drink milk products use Ultra High Temperature (UHT) process combined with aseptic packaging to undertake product quality, hygiene and longer shelf life. Alaska Fresh Milk * Alaska Slim Milk * Alaska Choco * Alaska Sweet Milk * Alaska Yoghurt Drink (Strawberry, Blueberry, Orange and Green Apple) * UHT Ready -to -Use Product Alaska Crema All-Purpose Cream is a result of the Companys effort to broaden its product portfolio in higher value-added segments. Launched in 2003, Alaska Crema enhances the taste of a variety of food preparations, bringing gourmet goodness at home. * Alaska Crema All-Purpose Cream * Non-Dairy Coffee Creamer The latest addition to the Companys portfolio of quality products is Alaska Krem-Top Coffee Creamer.A non-dairy coffee creamer, Alaska Krem-Top enhances coffee experience with its rich flavor and aroma. In a blind test, more coffee drinkers in Metro Manila like Alaska Krem-Top better than the leading coffee creamer brand. * Alaska Krem-Top Coffee Creamer Alaska Milk Corporation currently has a partnership with Kelloggs due the complementary temperament of the two products and the two companies thrust in promoting healthy breakfast = cereals + milk, and the formers strong operational structure and distribution capabilities. * ObjectivesMission story and Vision statement OUR VISION Is to be a leading consumer foods company with a change portfolio of consumer food brands and products that are market leaders in their respective categories. OUR MISSION harvest-tide DEVELOPMENT We will continue to build on the strengths and competitive attributes of the ALASKA brand and develop its full marketing potential. We will develop new products and identify market opportunities, mindful of our task to be responsive to the ever changing and growing needs of our consumers. PEOPLEWe recognize that our people, the Alaska Team Members, are on of our most important assets and we are committed to promote their safety and welfare. Thei r wealth of experience, ideas, dedication and strong work ethic lay the foundation for the Companys continued success. It is our goal as much as it is theirs, to pursue and reach their full potentials through continuing education, training, and skills-enhancement programs. We challenge each individual by providing the opportunity to contribute to the Companys endeavors. PROFITABLE GROWTH harvest-feast that creates value for our shareholders is paramount.We will deploy our resources on investment opportunities that are within our core competence and yield excellent offsprings relative to its risks and which are consistent with our growth objectives. SOCIAL RESPONSIBILITY We recognize our role in nation building by promoting the protection of the environment and taking part in various community-building projects that help enhance and uplift the quality of life of the underprivileged and the marginalized sectors of our society. * Financial objectives * To increase sales by 25. 5% wit hin the strategic plan period. To increase the gross profit by 37% prior to the gross profit annually. * To lower operating expenses by 2% annually. * Marketing objectives * To increase product top of mind awareness amongst the target audience by 15% for the next three consecutive years. * To increase market share by 2% annually in three years. * To increase the BUMO (Brand used more often) percentage by 13% annually . VI. SWOT ANALYSIS INTERNAL FACTORS STRENGTHS WEAKNESSES * Experienced and well trained employeesExperienced employees are the key to the success of AMC helping to drive them forward with expertise and knowledge. Superior quality of productsHigh quality products/services is a vital strength, helping to ensure customers return to AMC. * Good Supplier RelationshipSupplier relationships are strong at AMC, which can only be seen as strength in their overall performance. * Higher price than competitorsCost and expenses in the production of milk results to high price of t heir product in the market. Thus, it will add up to the out-migration costs of the product. * Fluctuating Demand of the product. The demand for the product is inconsistent. * Limited supply baseAMC uses imported milk for its products.Future events that might happen, causing delay and disturbances in the supply chain, can affect the operation of AMC. EXTERNAL FACTORS OPPORTUNITIES THREATS * well-set brand imageAMCs reputation is strong and popular, meaning people view it with respect and believe in it. AMCs position in the market is high and strong a major strength in this industry as they are ahead of many rivals. * Technological AdvancementThe trend in the dairy industry is the use of new machineries and technology for faster production and better quality of milk. AMC can follow the trend to be able to top the industry. Limited choices of productsAMC can have diversified line of related milk products to offer in the market. * Competition The dairy industry gets bigger and bigg er because new entrants in the market. Existing competitors still creates and innovates products. Thus, competition becomes intense. * Product substitutionDue to consumers practicality, they prefer to buy cheaper substitute products. * Economic CrisisA slow economy or financial slowdown could have a major impact on AMC business and profits. In effect, price wars between competitors, price cuts and so on could damage profits for AMC. VII. selling RESEARCH AC Nielsen conducted a marketing interrogation last August 19, 2011 entitled Project Silk Report A Usage, Attitude and Image Study on Milk Products Used by Food emolument Outlets . According to reasearch, powdered milk is not a widely used ingredient in food outlets. Only kapihans use powdered milk regularly. Moreover, relative to other milk categories, kapihans weekly purchase and usage volume for powdered milk is fairly low. Kapihans use powdered milk because it is creamy. Powdered milk is also liked because it is tasty and lik ed by customers. Alaska precedes Bear brand in terms of awareness and usage.Bear brand owns the powdered milk category with high brand saliency and regular usage. Despite this, Alaska performs relatively better than other powdered milk brands, since they happen to have minimal or no usage at all from kapihans. Alaska and Bear brand excel on the same attributes affordability & availability. Building a creamy image for Alaska will be an advantage since the attribute is not strongly associated with Bear Brand. Also, creaminess happens to be one of the main reasons why kapihans use powdered milk. RESULTS In general, powdered milk is not a widely used ingredient in food outlets with its usage primarily to kapihan.Figure 10 Usage of Powdered Milk Another marketing research done by TNS International Research entitled Project Hermes Lifestyle and Brand Health Check, suggests the following actions in the powdered milk category of AMC * Sustain current retention strategies as well as current strengths on being easily available and affordable * Address challenges in brand usage in Ilocos, Cebu, Davao and among middle class by * further understanding their current needs and any white spaces * continuing with communication efforts addressed to these segments * come along strengthen branding of ads aired to maximize motivational promise.It also discussed the advertising efforts of AMC and its competitors in the powdered milk category. The figure below shows the performance of the ads in powdered milk category. Figure 11 Ad performance measurement The TV ad of Alaska entitled Alaskas Buboy featuring Caesar Montano gained positive comments. According to the research, the company did a great job in choosing Montano as the endorser of powdered milk. Montano gained 83% positive comments while 4% of the respondents viewed it negatively. And the remaining 11% did not comment. This shows that TV advertisements contributes alot to brand awareness.VIII. MARKETING STRATEGY * Solution The first strategy to be used by the company is redesigning the product. AMC will create a new packaging design for the powdered milk so that it can capture the interest of the people. The next strategy to be used is development. We will add nutritional value to current powdered milk so that it can fully satisfy the needed nutrition of the children. The last strategy to be used is creation. We will innovate the product into another variety like Alaska Powdered Milk for Adults or Alaska Powdered Chocolate Milk to capture different segments of the market. Information The strategies to be used in creating and building brand awareness are focused advertising and sales promotions. One way to spark interest for AMCs product is through advertising. We will develop a TV commercial since almost all household owns a television set. The next action that we will do is to advertise through transportation medium like taxis and buses. This action is applicable for Mega Manila. Lastly, we will pri nt out stickers to be posted at the back of tricycles in the provinces. Another strategy is through sales promotion.This can be through coupons and gift certificates, contests and collectibles and freebies. Lastly, we will be having events and sponsorship. We will conduct concerts for a cause and other fund raising activities. The monetary resource that we will get will be used for school feeding programs and activities and for charitable institutions. We will also be having caravan tour for brand activation. With the caravan tour, we will be giving samples of our product. * Value This strategy focuses on how will the company reduce its price to be more competitive in the market. The first strategy is through competitive pricing.This can be done by lowering the distribution costs. Thus, it will result to lower price of the product. Another one is through discounts. This will be applicable for bulk purchasing. The next strategy will be promo package. We will be having bundles where in the powdered milk will be partnered in other products of Alaska. * Access In order to boost the sales, one way is to improve the distribution system and increase the number of distribution channel that can be used to distribute. In order for the product to be more accessible, our strategy will be through online marketing. The economies of scale will lessen.Thus, the burden of distribution expense will not be carried by the consumers anymore. We will also be having free deliveries within Mega Manila. Lastly, we will be offering online services for loyal customers. The next strategy will be Direct Marketing. We will promote the powdered milk in different retail stores to make the product more accessible to all targeted locations. Next will be thru door-to-door selling. We will designate certain number of sellers to offer the powdered milk to household consumers. The problem of mobility of our product will be resolved with the use of carts to sell the product.IX. Implementation Pl an SOLUTION * Product Repackaging One way to capture the interest of target consumers is through creative packaging. We will be planning what will be the best packaging design and size for the powdered milk. Action subdivision use up condemnation Frame Budget preparation and organizing a team to create a new packaging design Marketing department representatives 5 days1st week of celestial latitude P 50,000 Finalizing and approval of new packaging design plan Product department 1 day1st week of celestial latitude P 20,000 operate Testing Marketing surgical incision 1 week 2nd week of December P700, 000 Reevaluation of the pilot exam Operation department 1 week tertiary week of December P 50, 000 Start of repackaging process Operation division 1 week4th week of December P 2, 500, 000 Start of distribution on newly repackaged products 1st week of January P 1,000, 000 * Product Development The Product development strategy will focus on adding nutritional value to the current product of AMC which will benefit the target consumers. With its improved nutritional facts, more health conscious parents will be attracted to purchase the product.Thus, leading to an increase in sales for the company. Action/Activities discussion section/Person involved Time frame Budget Planning and generating ideas for the product development. Research and Development Department 1 monthJanuary P 3, 000, 000 Product screening and evaluation. Top Level Management and Marketing Department 2 weeks1st to 2nd week of February P 50, 000 Register/ event of License to Operate (LTO) and approval of Bureau of Food and Industry (BFAD) Marketing Department 3 months3rd week of February to 2nd week of May P 60, 000 Producing sample products that will be used in product examination. Production Department 1 week3rd week of May P 1, 500, 000 Test Marketing. Marketing Department 1 week4th week of May P 500, 000 Pilot testing Marketing Department 1 monthJune P 2, 500, 000 Reviewing the results of the pilot testing. Marketing and Research Department 1 week1st week of July P 80, 000 Producing product samples and real(a) products that will be distributed. Production Department 2 weeks2nd and 3rd week of July P 3, 500, 000 Introducing the product to the market and distributing product samples. Marketing Department 1 week4th week of July P 1,500, 000 Distributing the actual products. Marketing Department 1st week of August P 1, 000, 000 * Creating New Product Another strategy that we will be using is the creation of new product. AMC will create a new product that will satisfy the demands of the consumer. We will make another segment of powdered milk that will process not only the children under the growth-gap years, but also other potential customer that consumes powdered milk in their daily basis.The creation of new product will expand the target consumers of AMC and will also increase the potential buyers of the product. Thus, it will increase the sales of AMC. Action/A ctivities Department/Person involved Time frame Budget Planning and creating a research study about consumer demands. Research and Development Department 3 monthsJanuary-April P 2, 500, 000 Reviewing research report and planning and brainstorming of ideas for the new product development. Marketing Department 3 weeks1st week of May- 3rd week of May P 90, 000 Creating the new product Production Department 1 month4th week of May- June P 4,000,000 Product screening and evaluation. Top Level Management and Marketing Department 1 week1st week of July P 50, 000 Register/Issuance of License to Operate (LTO) and approval of Bureau of Food and Industry (BFAD) 3 months2nd week of July to 2nd week of October P 100, 000 Producing sample products that will be used in product testing. Marketing Department 1 week4th week of October P 3,000,000 Test Marketing. Marketing Department 1 week1st week of November P 300, 000 Pilot testing Marketing Department 1 month2nd week of November to December P 3 , 000, 000 Reviewing the results of the pilot testing. Marketing Department 1 week2nd week of December P 50, 000 Producing product samples and actual products that will be distributed. Production Department 2 weeks3rd and 4th week of December P 4,000, 000 Introducing the product to the market and distributing product samples. Marketing Department 1 week1st week of January P 2, 000, 000 Distributing the actual products. Marketing Department 2nd week of January P 500, 000 INFORMATION * ADVERTISING Transit Advertising Transit advertising will be done to create product awareness. We will be using different transportation medium to advertise. We will use taxis and buses to roam around the meddling streets of the metro, While in the provinces we will use stickers to be posted at the back of tricycles. Action Department take aim Time Frame BudgetPlanning and Selecting of modes of transportation for transit advertising Marketing department representative 2 days1st week of February P 20 ,000 Planning and making of the stickers for tricycles and jeepneys. Marketing department representative 3 days2nd week of February P 1,200,000 Finalizing of transit advertising plan Advertising department 1 day2nd week of February P 30,000 Meeting with representatives of the chosen Bus companies and jeepney operators Marketing department representative 2 days3rd week of February P 30, 000 Start of transit advertising.Coverage of transit advertisement(Bus, Tricycles, Jeepney) 1st week of March P 5,000,000 * Television Advertising about all Filipino household owns a television set. TV advertising has the power to show and tell many people about the product, and actually demonstrates the benefits of getting it. Since they see how it works and how it is packaged, every time they see it they will be psychologically reminded of their desire to have it.Action Time Frame Department Involve Budget Planning and Selecting of artists, celebrities and personalities to endorse the product in TV ad. Marketing Department Representative 1 week1st week of February P 50,000 Meeting with managers of selected artists regarding payments, endorsement, terms of agreement Marketing Department Representative 1 week2nd week of February P 150, 000 Contract signing and partial payment of the company to the selected endorsers. Company project head, Mangers and Endorsers 1 day3rd week February P 2,000,000 Meeting with representatives of advertising company regarding the execution of advertising plan. Marketing Department Representative 1 week1st week of March P25, 000 Creation of story board by the chosen Advertising Agency Advertising Agency 6 weeks2nd week of March P 2,000,000 Finalizing the advertising plan for television. Advertising Department 1 week1st week of May P 50,000 Pilot airing of TV ad Advertising Department 1 week3rd week of May P1, 500, 000 Coverage ofTV advertisement. (ABS-CBN 2, GMA 7 and TV5) 1st week of June- July1st week of October- December P 30,000,000 SALES PROMOTIONS * Events and Sponsorship We will be holding events like concert for a cause, fun run and different fund raising activities from which we can promote the products of the company. The proceeds of the events will be used for school programs and activities for the betterment of children. Also we will accept application for sponsorship related to the objectives and goals of the company.Action/Activities Department/Person involved Time frame Budget Review the sponsorship and exhibitor packages and related benefits Marketing Department 1 week1st week of October P 30, 000 Determining and selecting which best potential event/ exhibit meets the companys goal Marketing Department 1 week2nd week of October P 50, 000 Meeting and organize with the event/exhibit organizers Marketing Department 2 weeks3rd week to 4th week of October P 50, 000 Evaluation and approval for the sponsorship Top Level Management 1 week 1st week of November P 50, 000 Preparing and allocating funds for the ev ent that will be sponsor Finance Department 1 week2nd week of November P 2, 000, 000 arrogate data and measure results Top Management 1 week3rd week of November P 30, 000 * Caravan This strategy will be focused on visiting different schools on the month of August, in line with the celebration of the Nutrition Month. There will be selected schools around the country that will be visited by our team and we will give powdered milk pouch samples to the students of the chosen school. It will contribute to the increase of brand awareness to our target consumers. Action Department Involve Time Frame Budget Planning and organizing a team to conduct the caravan. Marketing Department 1 week1st week of June P 30,000 Identifying the school that will be the scope of the caravan. Marketing Department 1 week2nd week of June P 20,000 Contracting a certain bus company for the leasing of the bus and for the terms and conditions. Marketing Department/ Finance Department 1 day3rd week of June P 500, 000 Designing the bus that will be used in the caravan. Advertising Department 1 week4th week of June P 50,000 Preparing the sample products that will be given out to the students of the chosen school. Production Department 2 weeks1st-2nd week of July P 1,500,000 Start of the caravan. Logistics Department alone month of August P 150,000 * FUND RAISINGAction/Activities Department/Person involved Time frame Budget Developing goals and making fundraising plans Marketing Department 2 weeks1st week of June P 70, 000 prying for prospects that can help in the fundraising activities Marketing Department 2 weeks3rd to 4th week of June P 50, 000 Searching for venue/facilities needed in the fundraising and other related materials Marketing Department 1 week1st week of July P 40, 000 Estimating and allocation of fundraising programs costs Finance Department 1 week2nd week of July P 30,000 Finalizing plans and evaluation of the programs and events Top Level Management 2 days3rd week of Jul y P 20, 000 Meeting and coordinating with organizers and other sponsors Marketing Department 1 week4th week of July P 60,000 Fundraising Activity 1 month August P 1,000,000 Program evaluation Marketing department 1 week1st week of September P 50, 000 PRICING PRICING * Promotional Package ( Bundle ) Promotional package will attract more potential customers since they can avail discounts when they buy a bundle of AMC products in line with the Alaska Powdered Milk. Action Department Involve Time Frame Budget Planning and choosing of products that will be used for the promotional package. Marketing department 1 week2nd week of September P 50,000 Meeting with the owners of the chosen supermarkets wherein the promotional package will be distributed. Marketing department 1 day3rd week of September P 20,000 Finalizing and creating the design of the packaging. 1 week4th week of September P 1,000, 000 Distributing the promotional package. (SM supermarkets, Robinsons Place supermarkets and Puregold) 1st week of October Last week of December P 800,000 * Minimizing Distribution Cost This strategy will be focusing on minimizing the distribution costs. Minimizing the cost will contribute to the aim of having a competitive pricing. By reducing the cost, we can also reduce the price. Action/Activities Department/Person involved Time frame Budget Reviewing distribution system. Logistics Department 1 week2nd week of January P 10, 000 Brainstorming about the documents. Logistics Department 1 week3rd week of January P 15, 000 Planning and organizing Distribution system Logistics Department 3 weeks1st 3rd week of February P 30, 000 Eliminating unproductive labor and Reducing waste and material usage. Top Management 2 monthsMarch- April P 100, 000 Improve equipment performance and space usance through consolidation Logistics Department 2 months1st week of May-June P 500 ,000 Implementation of the new distribution system Logistics Department 1st week of July P 1, 000, 000 * Discounts As competition in the milk industry arises, several discounts and promos are coming out in the market. So we also plan to have discounts as one of our strategies to generate interest in getting customers to try Alaska milk products.It will enable more target markets try Alaska Milk products within their budget capability. Action Department Involve Time Frame Budget Planning the discounts to be place in the market. Marketing department representatives 1 week1st week of December P 10,000 Identify the target location/area to put the discounts. As well as, identifying how much discounts there would be. Marketing department 1 day2nd week of December P 5,000 Consultation and evaluation of the discount plan. Top Level Management/ Marketing department 1 week3rd week of December P 1, 500, 000 Allocation and budgeting of the discounts to be placed. 1st week of January P 500, 000 ACCESS * Online MarketingOnline Marketing is one way of making Alaska milk products more accessibi lity in the market in which it less time consuming and more convenient to the wholesale target consumers. We will be offering the products only and they can acquire the products in wholesale through the internet. We will also be having free delivery service. Action Department Involve Time Frame Budget Planning and making a web layout design that will be used for the Online Marketing. Advertising Department 2 weeks1st-2nd week of January P 100,000 Hiring an additional workforce that will maintain and respond to the customers demand/inquiries. Human Resource Department 1 month3rd week of January-3rd week of February P 10,000 Launching of the Online Marketing Website of Alaska Milk Corporation. March P 200,000 * Direct Marketing This strategy is designed to increase the sales in which the sales force of Alaska Milk Corporation will conduct door-to-door selling in order to offer the products directly to the customers and generate sales. Action Department Involve Time Frame Budget Pla nning and organizing a team that will conduct the door-to-door selling. Marketing Department 1 week1st week of March P 50,000 Identifying the location in which the door-to-door selling will be conducted. Marketing department 2 weeks2nd-3rd week of March P50,000 Orienting and training the sales force about the door-to-door selling. Human ResourceDepartment 3 weeks4th week of March- 3rd week of April P200,000 Preparing the materials and products that will be used in the door-to-door selling. Production Management 1 week4th week of April P2,000,000 Start of the door-to-door selling. May P500,000 X. Financial Summary XI. Contigencies 1. uncaused Events like natural calamities The company must have inventory management to assure the availability of supply in case of these events. 2. Contamination of raw materials The Company should have an alternative supplier to still meet the demand for their products. 3. Problems regarding pests and rodents Quality control should be practiced b y the company to assure the safety and quality of the products. . Recession The Company must still be able to meet the demands of consumers by means of inventory management. 5. Change in Technological environment The Company should adapt to the advent of technology to be able to have better and faster production and service. XII. Appendix I Alaska Milk Corporation Corinthian Plaza, walkway de Roxas Building, Makati City, Manila www. alaskamilk. com. ph National Dairy Authority www. nda. da. gov. ph National Statistics Office www. census. gov. ph www. nso. gov. ph Chanrobles Virtual Library www. chanrobles. com Department of Trade and Industry www. dti. gov. ph Ivory Qual Full Report AC Nielsen Research www. ielsen. com Projecy Hermes Final Report TNS Global Market Research www. tnsglobal. com Project Silk Report AC Nielsen Research www. nielsen. com Appendix ll Powdered Milk Offtake June 2008 Nov 2011 (In Tons) www. alaskamilk. com. ph Usage Performance Cesar Montano for APM TNS G lobal Market Research www. tnsglobal. com How Is The Budget Spent? TNS Global Market Research www. tnsglobal. com regular Grocery Budget TNS Global Market Research www. tnsglobal. com Weekly Purchase Volume of Powdered Milk AC Nielsen Research www. nielsen. com Quality Awareness AC Nielsen Research www. nielsen. com APPENDIX III AMC Annual Report www. alaskamilk. com. ph

Lessons Learned and to be learned

Background Managing Total Technology was the low gear dissembling course I have ever enrolled for. From the very blood line of the course, I knew that it will a very interesting course and indeed, I find it to be a successful, memorable and exciting way of education. Part 1 Honestly speaking I took the simulation very easy in the beginning. But as we move in to week 3, I started to realize that we sincerely need to imply ourselves if we need to do better in the simulation.There are several key learnings that I take from this simulation course, such as 1. Fundamental Knowledge First of all, I would say, to do a business or to make a conclusion, one should seek knowledge regarding that business or position. One should do homework before thinking some playing any role in the business scenario. Seeking fundamental knowledge is the first step. 2. Do not Limit yourself It is pivotal to know your business environment well and remember, business understanding it is not limited to the a rea you are responsible for. One should know the overall strategy of the go with and the circumstances in which the company is working.The theatre director, regardless of his/her role in the company should be aware of the challenges company is currently facing in achieving its goals and objectives. 3. Be a Guru When you are responsible for making decision in one of the area of the company, it is of utmost important that you beget all the technical and non-technical expertise in that area. Ideally, nobody should be more aware than you in that particular field so that you can make the decision confidently and that people respect your decision and dont challenge it without knowing the depth of it. 4. Competitve Intelligence is Key Always make well intercommunicate decisions. Look for the weaknesses of the competition. Consistently track their performance and their financial situation so that you are well aware in advance if they are in a situation where you can take advantage and consolidate your position in the market place. 5. Be a Visionary You cannot be a successful manager or CEO if you are unable to look in to the future and make decision according to the future challenges. You have to keep one midsection at the long term objectives of the organization and plan accordingly.Learn from the mistakes and make tactical changes but never alter your long term strategy because you dampen in achieving one or two of your short term goals. Part 2 Key Take Aways A. Strategic Thinking One of the top learnings from the simulation is the importance of strategic thinking. When we started the simulation, we thought that only one segment, High-Tech, will be good enough to become leader in the overall simulation and it proved wrong. We knew in the middle of the simulation but stuck to our initial strategy which I guess was the right thing to do because eventually High-Tech market is the future.B. lead Qualities It sounds like an extension of the first point Strategic Thinking, but it is actually not. I have learned from this simulation that a company is defined by the definition of its CEO. Leadership plays an important role in driving all the areas of business and it requires special capabilities to perform as a leader. Leadership is not about making final decisions it is about making the right decision at the right time. I want to learn how I can be a successful leader in the field of marketing and sales, which is my passion.

Imagination has the power to encourage

Imagination has the power to encourage When walking In the kitchen you hear the footsteps tap clink clang, tap clink clang from a young man age twenty-three, t altogether(a), lean barely not too frail. Continuation footsteps entering the saute station, pans moving side to side, gas burner cosmos continuously turned to high or low, and tongs being flipped around all happening In a quickly motion. Top chef walks In says, Get to work, get rolling with Immaculate the saute station immediately. Yes, chef, He quickly replied. Wishing, whooshing, flawless swiping, drying off the dishes. He sighs, leaning against the kitchen counter, eyes focusing on the delectable food being made across the kitchen by crystalize chef, wishing he was Just as great as he is. Dimming away but into his perfect ideate world he suddenly is amazingly talented with culinary art master pieces looking like true art, fantastic smelling the aromatic but savory and tasting the juiciness, rich delectable labors.His top chef impress by his work of art, astonishment of passion all into the food. Ive got an important announcement to make, are you all listening? Top Chef says Immediately charged. Quickly everyone stop Immediately and looks at chef. Im deciding to give someone a promotion to be top chef, whose score It. This person amazing, talented, and passionate, Chef describes. He thinks to himself, Im going to be top chef Im going to be top chef. The new top chef Is Bout to announce by top chef himself. Someone walk up to him and snap, snap he instantly comes out from his perfect fantasy world. Get to cleaning His co-worker says. He continues to cleanse, finishing he goes into an empty station, sneakily and starts to combined flavors, experimenting them. Hes encourages to prove himself to top chef by doing this and successfully he could impress his top chef. With enough effort and hard work, even experimenting could all lead to successful/ great things.

Is Studying Ancient Egypt in Its African Context Afrocentric? Essay

Studying antique Egypt is African context can be definitively distinguished as Afrocentric. Evidence of this is given from antique Egypts geographical location, the Ancient Egyptian culture, and linguistics.What is currently known as afrocentrism is a cultural ideology first formed from the work of late nineteenth century and early twentieth century African-American intellectuals. Afrocentrism manifested into its current form because of the African-American intellectuals during the Civil Rights Movement and African-American Studies de fragmentizements in black colleges and universities across the nation. Afrocentricity deals with asserting African culture and the contributions of Africans, peculiarly in the Western world. Egypt, being a part of Africa, is well within the grounds of being a part of Afrocentricity. Ancient Egypt was a very unintelligible society with cutting edge technological advances in its time. Its cultural influences have left a mark on todays society. Because of this, Europeans have adoptive the Ancient Egyptians and tried to make them seem dissonant from the rest of the African continent. They have done this through history rewriting and media making the African-American federation believe that Ancient Egypt was never a factor in the growth of Africa.For this response, I will be using two articles provided to me by Dr. Woods and the thirdly source I used was from Dr. Molefi Kete Asante, one of the effecters of the idea of Afrocentrisim. The first article I chose to discuss is called Is Studying Ancient Egypt in its African context Afrocentric? by S.O.Y. Keita. In this article, he thoroughly answers this question by addressing points that indefinitely proves that Ancient Egypt should be considered in its African context. The second article I used is called Egypt, Africa and the Ancient World by Joesp Cervello Autuori where he compares Egypt to Africa more in depth. This article was very useful and helped me gain a more broad aspect o f how Ancient Egypt relate to the rest of Africa. The third source I used was an internet website that contained an overview of the definition of Afrocentrisim. This was very reliable in the aspect that Dr. Molefi Kete Asante was one of the founders of the idea of Afrocentrisim. It was very informative provided a historical context.Physically and culturally Ancient Egypt is a large part of Africa. Many scholars indicate that Egyptian prehistory are agreed on two basic principles the African geological context, according to which the Egyptian Epipaleolithic and Neolithic cultures are included in a wide Saharan Nile context and the tenaciousness of time (Autuori 113). Ancient Egypt was forged on the Nile River, a main geographical landmark in Africa. Although Ancient Egypt may be close to Asia, it is a part of the African continent. The southern and western parts of Egypt are bordered by African landmass. The Mediterranean Sea and he Sinai Peninsula separate Egypt from Asia and Euro pe.Africas flora and tool were used in symbol systems in early Egyptian culture. Animals native to Africa were used in early hieroglyphics and iconographies. This makes it evident that there is a definite bring together between Egypt and its African posterity. Late prehistoric Egyptthe essentially African nature of many of the central features of Pharaonic civilizationit also explains the innumerable cultural parallels between superannuated Egypt and both the ancient Saharan and modern black African civilizations (133). The geographic location and the cultural root defined by its symbol system and iconographies suggests that the mess were indigenous, or at least that the culture developed locally and was not an import (Keita 125).When examining the linguistics of a lyric poem it is believed that similar languages come from a superstar parent language. Over time this parent language changes due to the spreading out of its speakers. When putting back together the parent language a timeline of the language family can be found. This timeline helps to identify a culture and possibly the environment of early speakers of that language. The language that was used in Ancient Egypt belongs to the Afro-Asiatic family and the members of that family are generally found in Africa. The plants and wildlife shown in early hieroglyphics were displays of the natural environment of the African continent. The Afro-Asiatic family also originated in Africa. It was not brought to Africa from another continent. The language was not imported from Asia or Europe. The plants and animals in the early hieroglyphs come from the local environment (Keita 126).In conclusion, there are many ways that Ancient Egypt has influenced African and African-American culture today. It is not a question of African influence ancient Egypt was originally African. Studying early Egypt in its African context is not Afrocentric but simply correct (Keita 130) whole works CitedAsante, Dr. Molefi Kete. Afro centricity Dr. Molefi Kete Asante. Dr. Molefi Kete Asante. http//www.asante.net/articles/1/afrocentricity/ (accessed February 21, 2013). Autuori, Josep. Egypt, Africa and the Ancient World. History of Africa and the Diaspora ? (0) 131-137. Keita, S.O.Y.. Is Studying Egypt in Its African Context Afrocentric. History of Africa and the Diaspora ? (0) 124-130.

A Long Way Gone vs Blood Diamond Essay

A Long expression gone(a) Memoirs of a Boy Soldier and the recent 2006 film assembly line Diamond both depict how it was living in Sierra Leone, Africa during the Civil War in the 90s. While A Long Way at rest(p) focuses on child soldiers and what they had to live and go through for many years, race Diamond focuses mainly on how the country is torn apart by the shinny between goernment soldiers and rebel forces. The film portrays many of the atrocities of that war, including the rebels amputation of peoples hands to stop them from voting in upcoming elections.Both the movie and the disk try to tackle major issues by asking the questions how did the rebels and the government gain support, what is the price and cushion of way on men, women, children and society. The question addressed by Blood Diamond and A Long Way Gone is that of how the rebels and the government gained the support of the people. This brings up the major issue of child soldiers in Africa, as it is an importan t emergence in both the book and the movie. Blood Diamond and A Long Way Gone both explore this issue, but Blood Diamond shows boys soldiers on the stance of the RUF while A Long Way Gone shows them on the side of the national the States.Blood Diamond shows how the RUF recruited soldiers, especially new boys. The RUF gained support by force, attacking villages and enslaving the men and boys they captured. The film begins with the capture of Solomon Vandy, a Mende fisherman, by the Revolutionary United Front (RUF) rebels. Separated from his family, Solomon is enslaved to give-up the ghost in the diamond fields nether the command of Captain Poison. The RUF use the diamonds to fund their war effort, often trading them directly for arms. Solomons son Dia Vandy is later captured by the RUF and forced to grapple for them.They persuade him by blindfolding him and making him kill people he does not know. They also see him that he will be a hero of the revolution and he will get resp ect by killing people. His commander forks him that he can get whatever he wants, guns, cds, regimen, and he gives him drugs to help sway him and make him think he will be strong, invisible to his enemies. Bullets will bounce off him, and to make him fearless in battle. It is with these techniques that the RUF gained support, by forcing people to cause their soldiers and workers and killing any that opposed them.While Blood Diamond showed how the RUF gained support, A Long Way Gone showed how the governments army gained support to fight the RUF. They gained followers by taking in men and boys displaced by the war and looking for a place to live and for base hitty. In A Long Way Gone, Ishmael Beah tells how his village was also attacked by the RUF and burnt to the ground, but he and several of his friends were not there at the time and were able to escape. He do his way to the village of Yele that was said to be occupied by the army and a base hit haven from the RUF.He and his friends lived safely for a time, but the army suffered many loses from the rebels. The army explained that in the forest there are men waiting to destroy all of our lives. Some of you are here because they killed your parents, others because this is a safe place to be. Well it is not that safe anymore. They said that they needed strong men and boys to keep the village safe, and if they did not want to fight, they would get no food and not be allowed to stay in the village. Everyone knew leaving the village meant death at the hands of the rebels, so there was very little choice for Beah and his friends and they get together the army.The army inspired and motivated their young soldiers by reminding them that it was their time to revenge the deaths of their families and to make sure more children did not lose their families, and that that they were fareing the highest service they could perform for their country. They also provided the boy soldiers with drugs like cocaine, brown b rown (which was a mixture of cocaine and gun powder), and marijuana to control them and make them fearless in battle. Also, over time, the army did not have enough soldiers, so they began to attack villages for supplies to force men and boys to fight for their country.Blood Diamond and A Long Way Gone both effectively showed how the rebels and the government gained support, and spread awareness of the issue of children soldiers in Africa. They painted a detailed picture of the horrible events that young men had to security guard and participate in, and the struggles they faced during and after the civil war. The next question that both Blood Diamond and A Long Way Gone addresses is the price and impact of war on men, women, children, and society. I feel that both the movie and the book show similar aspects on how people and society are affected because of the war. some young boys lost all of their family in the chaos of the shootings and had to fend for themselves for the remaining years of the war. Becoming child soldiers on both the government side and the rebels side made many of the boys very disturbed. A Long Way Gone describes horrific images abound such as bullets sticking out of the back of a baby or 12 year old boys marching to the front, dragging their guns by the muzzle as theyre too small to carry them. What is worsened is the sense that such horror becomes normalised by its commonality.During his time in the government army, Beah says he killed too many people to count. Which shows how disturbing it would be for a young child having to do such things. In Blood Diamond, Dia Vandy is captured by the rebels to fight for them. He is taught to fight aimlessly, shooting everything in his path. The rebels brainwashed him. When his father Solomon comes to his rescue, Dia at low acts like he doesnt know who he is, he tells him to go away, he doesnt want to be near him. Finally Solomon convinces his son to go out the rebels and run away with him.As for how the war impacted women and young girls, they were either shot and killed as they tried to get away or they were brought to a safe place working in the kitchen cooking food for the men. Blood Diamond and A Long Way Gone are both effective tools to tell the world about Sierra Leone and the issues in Africa. Both were able to educate the public about the start of the civil war through the exploitation of diamonds and the decadency of the government, as well as show everyone the awfulness of children soldiers.This book and movie, as well as several others and the work of dedicated people, have been able to tell the stories of Africa, spread awareness, and gain support to make a difference. Even though Blood diamond explains that for now Sierra Leone is at peace, there is still work to do. It urges consumers to insist that the diamonds they purchase are conflict free and reminds everyone that there are still 200,000 children soldiers in Africa. Overall, both are excellent at conveyi ng their inwardness and hopefully have helped make a difference in Africa.

My Own Interpretation of Mandela’s 8 Lessons in Leaders

That is why I also spread push throughe to sh ar to you Mandelas 8 lessons of Leadership 1. Courage is not the absence of fear its inspiring others to drive beyond it In tackling lifes challenges, you must verbal expression fear head-on and find the guts that you whitethorn not falter when life is giving you a hard time. There are people who wanted to see you fall and you must find courage to stand up to them. Having courage does not mean being reckless or stupid only if rather it means to hold your head up, look them in the eye. Do the right topic even when you stand al one and only(a) and it eventually pull up stakes recompense off in the end 2.Lead from the reckon but dont leave your base behind Hey, its great to be a croaker, right? There are privileges like less work for you and more work for your subordinates and get the credit from the efforts of your colleagues-NO, this is a very wrong notion. They will neer respect you as a leader if you lead them an iron fist. Whats the point of being a leader if no one will win you? Move with the principle that others matter as well and do whats best for your group, not just you. Be honest and fair. Work hard. Play hard. Do your homework. Know what you are talking ab extinct and they will follow.Dont ever mistake arrogance and intelligence for the same thing for they are quite an different. Life will eventually teach you humility if your ego will swell up. 3. Lead from the back and let others believe they are in front Sometimes, its kind of nice to take a few steps back and let others lead as well while you still lead them. Why not? Give others opportunity to prove themselves that they are capable to lead and let them discover their potentials too. Maybe you could even grow a thing or two from them. Not all great ideas come from one brain but rather a group of brains.When they eventually get off-track, youre still there to guide them back like a shepherd guiding a lost sheep. 4. Know your enemy and learn about his dearie sport Truth is you cannot please everybody and there are some people would not favor you leading them. That irritates you, doesnt it? Often, the people who anger us about in life are more like us than wed like to admit. Dont ignore them. Get to know them. Find out what makes them tick. Maybe they just want your attention. Maybe they just want a duty. Give them something to do for change. See how they fare.Now, at some point, you may need to cut your losses and move on down the road. However, you may inadvertently find out your enemy is all of a sudden your good friend. 5. Keep your friends tight-fitting and your rivals even closer Youre not alone and there leaders like you as well but with different personalities, capabilities, and leaderships styles. Some of these leaders may agree to you and favor your leadership skills but there are other does not. Still, it is not wrong to have a little healthy competition and learn to appreciate what life gives you b ecause not all life is easy.Again, you have to be strong and be firm for the people who follow you. When things go out of hand, unendingly use diplomacy. 6. Appearances matter and remember to smile Love yourself first before others. How can you serve other people when you could not serve yourself right? Appearances rightfully do matter especially if youre a student nurse rendering service to your patient. If your patient sees that you could not take care of yourself, he/she will have second thoughts or doubts in cooperating with you. Being neat and clean will give you an edge. Remember to smile because this stuff is contagious.When you clumsily tripped yourself, you should make a fast recovery with grace and smile because they want strong leaders who could recover fast from a tragic fall and continue the service. SMILE 7. zip fastener is black or white Life could be a burden sometimes when you have to make a decision, either it is small or gigantic because not all of your decis ions would favor the entire public and there always consequences. When that happens, first of all pray, it helps to meditate and ask for guidance from above and then intend for a solution, it always works. Listen to all sides of the story before making rash decisions.All decisions especially a leaders decision should be think through. Sleep on it if you must. Dont let emotions cloud your judgment. This is a very common to student nurses during RLE when in doubt, dont or ask your clinical instructor about it, it always works, try it they wont bitesometimes. 8. Quitting is leading too I flinched when I heard this one but I tend to like it. It is cliche to say do not ever give up, try and try until you succeed, and quitting is for losers but what if you run out of ideas, too tired to hold on, groping for answers in the dark and hopelessly praying for give me more TIME.Why not tomorrow? Hey, there are always tomorrow right? Dont tire yourself youre only human. If you sense that youre l osing a battle, sound a retreat, let your army rest and fight for another day, maybe your enemy needs a rest too you know. Sometimes in life doesnt work out. retributory step back and take a deep breath. Move on and do something else or the alternative. Dont squander your life in the boulevard of broken dreams, just move on the other side of the road to start anew.A life of good leaders revolves around success and chastening all the time. But just learn to accept what God has given you and learn to appreciate it. Do not dwell on failures but move on. Leaders experience too many sufferings and trials in order to strive for excellent service his/her fellows but it will be compensated with the achievements and recognitions he/she earned. The pieces of piece of music and awards on the wall are important. But they are not nearly as important as the journey you make and the people you meet on the way. CARPE DIEM

Racism and Self-Identity: A Review of “The Color of Water” Essay

The American S protrudeh, especially in from the 1930s to the 1960s, is a hard send out to live for when you atomic number 18 a deformed soul. This impertinent, written by James McBride, discovers the complexities of having a bi-racial activity, especially at a cartridge holder when relentlesss and other minorities argon hated and discriminated upon by the dominant white society.This novel attempts to reflect at the supremacy of American society by the white man, and attempts to discover his own identity by looking at his arrests past the sustenance of commiseration McBride, a Polish-Jewish immigrant in the South of the 1930s, beset by constant intimidation and violence of the white majority to other racial minorities, especially to Jewish immigrants and to the blacks, who were historically imported by white plantation owners to work as slaves in cotton plantations.However, the journey of compassion McBride does not end here she actually continued her journey a modality f rom the American South, loving cardinal blacks in the way, and describing the unique complexities of the Harlem district of New York City. The Christian faith too plays a colorful get off the ground in this novel, providing the needed comfort and guidance in eons of adversity.This background, combined with question about his racial self-identity, pass on soon lead him to have a violent behavior, including phases of drug use and crime. However, he will soon find value in his action, relying upon the principles of hard work and self improvement, plus additional skills in writing and jazz music. The novel starts with chapters introducing the stimulate of the author, poignancy McBride, and is already full of symbolisms and drama (McBride, n. pag. ).The first chapter, authorise Dead, describes the Jewish origin of Ruth, and offers a glimpse of the discrimination that they are already experiencing and she further becomes dead due(p) to her marriage to Dennis McBride, whose race is officially viewed as inferior, and whose race is a victim of an officially-sponsored racial segregation (McBride, n. pag. ). granted that the background of the family of Ruth comes from a conservative ace, guided by orthodox Jewish practices, choosing to marry a colored one surely brings in discrimination by society and rejection of the family.In this case, it can be clearly seen that in America of the early twentieth century, your race can actually determine the way you live existence a colored can make you have a miserable manners constantly under threat and looked down, even when you may live in the land of the free. This theme continues in the second and third chapters, where the bicycle of Ruth became a medium where she can find constant front line away from the troubles of living a multi-racial family, all while her son James already looked into crime and drugs for leave (McBride, n. ag. ). Ruth also recalls the origins of her family, as symbolized by the Kosher, wh ere Jews are already suffering from discrimination and intimidation in their native land, and where immigration and the practices of orthodox Judaism serves as a convenient escape from the racial discrimination that they are experiencing (McBride, n. pag. ). Such experiences vividly explore the hardships of belonging to a hated race, where escape is a necessary thing.The place of view of James is also seen in this chapter James recall that he sees her mother as divers(prenominal) at such an early age, although he really cannot fully comprehend why in item she is different from others. This is highlighted in the account when James already reaches kindergarten he asks his mother why she is different from him, although her mother refuses to entertain the question (McBride, n. pag. ). Her bitter memories regarding her family influences her not to open the topic later in her life, soon to be understood by James.In the third chapter, entitled Kosher, Ruth recalls the arranged marriage of her mother and her start, which was brought out of convenience, in which she does not make any sense of it at all (McBride, n. pag. ). In addition to this, she also recalls all of the strict practices of Orthodox Judaism, to which she sees it as very suffocating, making her have a very sticky life, combines with a very string fear of death (McBride, n. pag. ).Such experiences will later affect her in raising a family, focusing on hard work to offset the difficulties of their racial origin (McBride, n. pag. ). In the later chapters, such as in Black Power, James began to realize the complexities of being a multi-racial person torn between the desire of having solidarity with fellow black neighbors striving to fight for black actor and restore for his white mother who is unwilling to commit with this movement, emphasizing the importance of privacy, the church, and the family (McBride, n. pag. ).James even asked her mother if he was adopted, due to the fact that he has a differe nt color with her mother. The civil rights movement at that time was very string, with the black community in their area actively supporting and campaigning for more black powers in society, to which her mother is very reluctant to accept (McBride, n. pag. ). Adding to such complexities is a commentary of James upon her mothers belief, often contradictory because of her Orthodox origins, as well as she being a Christian convert living among a black community (McBride, n. ag. ). After this recall, however, James decides to show sympathy to his mother, termination up punching the face of a son of a member of the militant Black Panther Party, whom he deemed as a threat to his white mother. After all, this episode shows that joining a black power solidarity movement, especially for a multiracial is not always smooth convictions for black power may bout with individual(prenominal) beliefs and priorities, provoking hesitation despite common discriminatory experiences in a white-dominat ed society.The hold in thereforece shifts on how Ruth has found her guidance and inspiration amidst all these contradictions, tracing her Orthodox Jewish origins to her ultimate conversion to Christianity (McBride, n. pag. ). Her early experiences are never easy. Contrary to the popular belief that having a new life in America will lead you to the prosperous American Dream, In the chapter entitled the Old Testament, the experiences of Ruths family were no American dream on the contrary, they suffered under constant poverty (McBride, n. pag. ).Her father well-tried to make a living by being a rabbi, forcing them to move constantly from place to place until they decided to open a grocery store in the predominantly black town of Suffolk, Virginia. Ruth also had a recollection on her loveless daughter father relationship, especially because of the fact that her father was secretly abusing her sexually. However, she also points out that she still has a positive remembrance of her chi ldhood, which includes her memories with her mother during Jewish holidays (McBride, n. pag. ). In the next chapter, entitled the New Testament, the conversion of Ruth to Christianity is portrayed.This is emphasized in the way how Ruth increase her children, not taking lightly one instance where Billy refused to recite a biblical transportation in Easter Sunday (McBride, n. pag. ). However, questions on race is also9 presented in this chapter, with James asking her mother what is the color of Gods spirit, and her mother replying that it has no color, that God is the color of water (McBride, n. pag. ). Such passages reflect how cardinal color is as an issue at that time, for ones opportunities and possibilities in life ism not determined by abilities alone, but by color.In addition to this, America at the time of James still sees a society wherein being a colored means being a lesser human being where black power is being fought for, and being black while having a white mother mak es you detain in questions and confused. This is followed by a recollection in the home of her mother in Suffolk, Virginia, where the absence of opportunities for blacks and Jews similar has lead them to miserable poverty, in addition to the presence of the Klu Klux Klan which presents constant intimidation and violence for them (McBride, n. ag. ). This recollection is then intertwined with the experiences of James with respect to his siblings, highlighting the difficulties of raising a family that explores his/her racial identities (McBride, n. pag. ). The next chapters, especially School, Boys and Daddy explores the personal experiences of both James and Ruth on racial prejudice, with Ruth having to secretly meet with her loved one due to the threat of the Ku Klux Klan, and the fears of James in attending a predominantly white school.However, this part of the novel also gives a positive insight the tremendous work ethic of Ruth, and the exploration of jazz music by James as a ne w way of escape (McBride, n. pag. ). The next parts of the book explores the devastation of the family with the demise of the second husband of Ruth, especially in its effect to James, and an insight into everyday life in the Harlem district of New York.James then began to seek the origin of his parents in Suffolk, Virginia, and witnesses the poverty and racial complexities in that area intertwined with the early experiences of his mother in love, especially in the chapters The Promise, Old Man Shilsky and A Bird who flies (McBride, n. pag. ). The problems of the interracial marriage Ruth and Dennis, as well as the discovery of the temple is highlighted in the chapters A Jew Discovered and Dennis while the final chapter, Finding Ruthie, emphasizes the fact that being a multiracial is not only difficult, but full of uncertainties (McBride, n. pag. ).