Marketing management for the service industry Lab Report - 1

Marketing management for the service industry - Lab Report theoretical accountAs a result of its success especially in providing timbre services in an environmental friendly manner, in addition its trade strategy, a case study on the company is dismission to be analyzed, researched. An analysis will be offered in relations to the companys services and marketing strategy.Banyan Tree Resorts (BTR) currently offers a wide array of facilities and services that can constitute to a luxury resort experience. This is much so when related to the prices they are offering and the type of market or clients that are targeted and access services. A marvelous resort experience contains a number of things ranging from the type of services, the quality of services, the price offered, type and quality of facilities available among others. In relation to this, the following discussions identifies the services and facilities at BTR and succeeds the justifications for the reasons wherefore the two (services and facilities) constitute to a luxurious resort experience.The BTR resorts around Asia offer a variety of facilities that call forth the experience of clients to a whole new level. First and Foremost, the resorts units are mostly constructed on natural environments that involve making minor adjustments much(prenominal) as including a few added artificial features or removing a few natural features. This is, when the units are constructed, it involves removing a few of natural aspects that might not provide a comfortable experience and at the same time, add a few artificial aspects such as electricity lighting among others. This in addition with the use of local furnishings created from local materials constitutes to a natural, peaceful, relaxing and enjoyable experience. The location and construction of the resort units is usually one of the key contributing factors of a luxurious resort experience that most hotels in crowded and noisy cities are unable to provide. Th is feature is in line with the companys vision and mission of providing clients with an