Marketing Management Essay Example | Topics and Well Written Essays - 750 words

trade guidance - Essay ExampleFrom this research it is clear that business enterprises are driven by profit motives. supreme profit is achieved through minimization of costs of operation and maximization of consumer utility in order to introduction high sales that in return provide high revenues. Marketing is an integral factor in that pursuit. Strategies to ensure optimal merchandise must be pursued in line with adoption of pertinent and functional marketing blueprints. Marketing plans are therefore relevant, because they key determinants of an enterprises success or ill fortune in its line of business. Marketing plan is an outline of activities that marketing managers use in their marketing endeavors in a bid to place products and operates at the best point of sale. The primary verifiable of the plan is to capture as much market share as possible in ask to specific products and services that a business enterprise deals with. Ideally, marketing plan diversely considers t he entire product process to determine what product or service attributes constitutes consumer tastes and preferences. The success of products and services is highly dependent on the marketing plan adopted by the managers. Effective and efficient use of marketing plans is essential in aiding success of products and services in the market setting. Specifically, McDonalds is an example of successful employment of marketing plans. Serving many countries, the fast food restaurants have captured a significant international market share. Failure on the separate hand emerges when the marketing plans employed fail to meet their sole purpose. In other words, marketing plan integration into the activities, operation and surgery of a business enterprise constitutes such failure. Effective and efficient coordination of marketing activities prior to those that makes up the plan result to failure of a given product or service in the market setting. Toyota at some point had to withdraw some of its cars from the market due to performance failure, emerging from activities within the firm (Bangs, 2010). Although marketing plans had been conducted in both domestic and international markets, some of its brands performed poorly. psychoanalysis Business enterprises in their line of business have desired expectations. The outcome however may or may not be the desired one. However, operations and performance of an enterprise can influence the developed outcome prior to what is expected. It is important to point out that there is no single business that gets usable with a motive to make losses and therefore fail. Business enterprises are profit driven, with high expectations of success. Marketing plans as already identified greatly influence success or failure of an enterprise. Considering the two companies above, both had their marketing managers lay an outline of operational functions that would ensure maximum benefit from each of the companys operations (Jackson, 2008). Howe ver, market responses are not certain, and therefore the turn of events may not necessarily be as forecasted by the each company. A movie that failed Watchmen Set for admiration and success, an unexpected outcome was failure (Baumard & William, 2005). Demand forecasts are critically fundamental for movies. It is important that all activities